Consultant | Advisor
David Simmons
About David.
Professor David Simmons is a leading figure in tourism, renowned for his expertise and contributions to the industry. As Director of Destination Diagnostics New Zealand, he continues to drive pioneering initiatives that shape the future of sustainable tourism.
A short bio.
David’s academic journey began with his founding of tourism studies in New Zealand. His dedication and contributions to both tourism and higher education earned him the prestigious Companion of the New Zealand Order of Merit, recognising his exceptional service to the field.
Throughout his distinguished career, David has held several esteemed roles, demonstrating his commitment to sustainable tourism development. As Head of the Lincoln University Centre of Excellence: Sustainable Tourism, he championed sustainable practices that respect local cultures and protect the environment. Additionally, as Chair of the Lincoln University Research Committee and an adjunct Professor at Griffith University, Australia, he has made significant contributions to advancing tourism research and collaboration.
David’s passion for responsible tourism was further reflected in his role as Director of Research at the Australian Sustainable Tourism Co-operative Research Centre (2008–2010), where he oversaw the creation of an online research portal to promote sustainable practices.
As a skilled researcher, David led several long-term programmes funded by the Foundation for Research, Science, and Technology (FRST), focusing on tourism planning and yield management, cementing his expertise in the field.
His dedication extends globally, contributing to tourism planning in countries such as Cambodia (WWF), Mauritius (UNDP), Niue, Vanuatu (WTO/UNDP), Nepal (MFAT and WWF), India (WWF), Sarawak (East Malaysia), and DPR Korea (UN/WTO). His work has had a lasting impact on tourism development in complex and diverse regions.
Professor Simmons’ advocacy for sustainable tourism has not only influenced academia but also positively impacted communities and environments worldwide. His commitment to responsible tourism and cultural preservation continues to inspire change in the global tourism industry.
Selected Past Projects
Latest Blog Posts
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