New Zealand Tourism Data and Research.

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The New Zealand Tourism Data and Research page consolidates a wide range of data from both government and non-government agencies, providing comprehensive information about the New Zealand tourism industry in one place. This page contains links, documents, reports, and data sources to facilitate tourism research. Please bookmark this page as we continually add links to documents, reports, and other data sources on a regular basis.

Selected policy documents and reports.

Key Policy Documents and Reports

Briefing for the incoming Minister for Tourism and Hospitality November 2023

Banks Peninsula Destination Managment Plan – Full Plan – 2023

Christchurch Destination Managment Plan – Full Plan – 2023

Tourism 2050: A blueprint for impact Nov 2023

Tourism Data Leadership Group

The Aotearoa Circle

Not 100% – but four steps closer to sustainable tourism 2022

The Tourism Futures Taskforce interim report – We are Aotearoa 2020

Destimation Management Plans 2020

Pristine, popular… imperilled? The environmental consequences of projected tourism growth 2019

Tourism 2025 & Beyond – A Sustainable Growth Framework 2019

New Zealand-Aotearoa Government Tourism Strategy 2019

Tourism Data Hui: Playback document 2019

Report of the Responsible Camping Working Group 2018

Tourism Data Resourcese

MBIE Document library

Tourism Evidence and Insights Centre (TEIC)

ChristchurchNZ Visitor Trends Dashboard

Tourism research and data

Tourism Satellite Account

Tourism Industry Aotearoa (TIA) Resources and Tools

Tourism Data release calendar

Tourism Data releases

International tourism forecasts

Tourism data insights (MBIE)

Tourism industry insight (Tourism New Zealand)

The Aotearoa Circle Reports and Resources

100% Pure New Zealand Visual Library

Tourism Panel on Climate Change (TPCC)

Other Reports and Resourcese

Tourism and Climate Change Stocktake 2023

Environmental reporting, research and investment 2022

Focusing Aotearoa New Zealand’s environmental reporting system 2019

Other Relevant Resourcese

Parliamentary Commissioner Publications

Climate Change

Christchurch Climate Resilience Strategy 2019

Looking for any specific document or report?

Past Projects & Achievements

Latest Blog Posts

Freshwater National Direction in New Zealand: Navigating Change for People, Economy and Environment

Freshwater National Direction in New ZealandWhy national direction mattersWhat the 2025 consultation was aboutWhat people told the governmentA new policy direction with nuanceWhat this means for communities and businessesLooking ahead Freshwater National Direction in...

Interest rate cycles, economic hype, and the growing fragility of business decision-making

Volatility changes behaviour, not just costsDebt magnifies vulnerability across the economyThe role of banking narratives and opacityShort-term signals crowd out long-term resilienceGlobal uncertainty compounds the problemReframing interest rates as context, not...

How Tourism Is Undermining Destination Survival and Resilience in 2026: A deep evidence-based analysis

1. Degradation of Natural Systems and Loss of Ecological ResilienceTourism as a driver of ecosystem pressureExceeding ecological carrying capacityClimate change amplification2. Social Pressure, Resident Wellbeing and Loss of Social LicenceDeclining quality of...

New Zealand Tourism Outlook 2026-2027: What Official Data Tells Us About the Next 12 Months

IntroductionWhere New Zealand Tourism Stands TodayInternational Visitor Arrivals: Recovery, Not ReboundVisitor Spend Is Outpacing Visitor NumbersAccommodation Data Signals Capacity Pressures, Not ShortagesHow Tourism Demand Is ChangingShifts in Source MarketsPolicy...

Sustainable Tourism in New Zealand: From Global Trends to Regenerative Practice

Introduction: Sustainable Tourism in New Zealand: From Global Trends to Regenerative PracticeGlobal Trends Shaping Sustainable Tourism1. Shift towards responsible and slow travel2. Technology and digital sustainability tools3. Growing importance of carbon-neutral and...

Overtourism in New Zealand: Lessons from Europe and the Case for Regenerative Tourism

Introduction: Overtourism in New Zealand: Lessons from Europe and the Case for Regenerative TourismUnderstanding overtourism: beyond visitor numbersEmerging signs of overtourism in New ZealandPressure on natural ecosystemsInfrastructure and housing challengesCommunity...

Green Policies Beyond Borders: What New Zealand Can Learn About Sustainable Tourism from Spatial Spillover Effects

Introduction: Green Policies Beyond Borders: What New Zealand Can Learn About Sustainable Tourism from Spatial Spillover EffectsUnderstanding spatial spillover effects in tourismWhy this matters for New Zealand tourismPublic versus private sustainability...

Climate Change Mitigation in Tourism: Why Sustainable Tourism Must Go Beyond Green Promises

Introduction: Climate Change Mitigation in Tourism: Why Sustainable Tourism Still Fails to Address Its Biggest Emissions ChallengeThe paradox of sustainable tourism and climate changeWhy climate mitigation is marginal in tourism research1) Narrow research boundaries2)...

Overtourism and New Zealand: Lessons from Europe’s Tourism Crisis

Introduction: Overtourism and New Zealand: Lessons from Europe’s Tourism CrisisWhat Is Overtourism and Why Is It Escalating?Why Residents Are ProtestingNew Zealand’s Emerging Risk of OvertourismFrom Sustainable to Regenerative TourismPolicy Lessons for New Zealand1....

When Nature Becomes a Victim of Tourism: Lessons from K’gari and the Future of Sustainable Tourism in New Zealand

Introductio: When Nature Becomes a Victim of Tourism: Lessons from K’gari and the Future of Sustainable Tourism in New ZealandK’gari: a World Heritage site under pressureWhy nature-based destinations are especially vulnerableNew Zealand’s hidden overtourism...